Musk Filed for Pravda Business Months Before Scorning the Media

Elon Musk

Photographer: Patrick T. Fallon/Bloomberg

If state filings are any guide, Tesla Inc.’s Elon Musk wasn’t joking about setting up a site that would enable news consumers to evaluate the veracity of media reports.

“Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication,” the chief executive officer wrote Wednesday on Twitter. “Thinking of calling it Pravda…”

Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …

— Elon Musk (@elonmusk) May 23, 2018

Pravda means “truth” in Russian and was the name of the official newspaper of the former Soviet Union. The California Secretary of State’s website shows a Pravda Corp. was registered in October in Delaware. The filing agent and the address listed — 216 Park Road, Burlingame, California — are identical to the name and location used for at least two other Musk entities: brain-computer interface startup Neuralink Corp. and tunnel-digging company Boring Co.

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